Re-design concept for The American Museum of Natural History ‘Creatures of Light: Nature’s Bioluminescence’ Exhibition.
The mark/typographic logo references movement. I imagined looking into a pool of water, observing the ground at my feet or studying the skies and envisioned the random passage of a group of luminescent creatures.
An icon study was also undertaken, where three new designs of the icons and their color associations are proposed.
The overall concept also introduced a poster series and two pamphlet variations advertising the multiple sections of study within the Exhibit. The posters are able to function as wayfinding within the Exhibition as well as advertisements placed in environments throughout the city, such as subway trains and stations, LED displays, billboards, etc.
Existing design: http://ez-www.amnh.org/creatures-of-light